![t-mobile-sign-legere](https://hautecouturemobile.wordpress.com/wp-content/uploads/2013/10/t-mobile-sign-legere.jpg?w=474&h=285)
Smartphones and tablet computers are the most important innovation the world has seen in at least a decade. As of October 2013, there are approximately 4.5 BILLION mobile devices being used worldwide and by 2015, that number is expected to EXCEED 7 BILLION!!
You think that the major wireless carriers would be on top of this trend and constantly thinking of new ways to make the devices we are addicted to easier to use everywhere we go, right? If so, you are DEAD WRONG! In a surprising twist, major carriers like AT&T and Verizon Wireless are scrambling to match the genius of John Legere, the CEO of T-Mobile.
In the last couple of years, Legere has been turning the marketplace on its head with his ingenious ideas and larger-than-life personality. We are so used to wireless carriers taking us for everything we have when we agree to contracts with them. I’m sure you know how you have to sign a two-year agreement to stay with a wireless company to get the latest devices at a deeply discounted price. Not only that, these carriers will nickel and dime you any chance they get.
Take Verizon as a prime example. I used to rave about Verizon because of their unlimited data plans that came with their smartphones. Then, they started a media blitz about their “shared” data plans. I never really understood what that meant until it hit my family’s wallet BIG TIME. I remember getting these weird text messages about how I’d used 70, 80, 90% of my allotted data usage for the month. At first I ignored them, but that turned out to be a HUGE mistake. In the couple last months of my contract with Verizon, I got these INSANE bills for $1,100+ and I was flabbergasted when I realized how Verizon had pulled the wool over my eyes.
Those text message about my data usage turned out to be warnings about how big my bill was going to be. In their “shared” plans, consumers get 10GB of data per month, which is a ridiculously low number considering how often we watch outlets like YouTube and Vimeo. Once you exceed the 10GB, they charge per GB and THAT’S how they lost me as a customer.
They are supposed to be in front of the mobile trends and help their customers take full advantage of this amazing technology, but they are more interested in their bottom line.
This brings me back to Legere. As I mentioned earlier, he is the CEO of T-Mobile and he is turning the tables on the wireless industry (the service providers, at least). He is the mastermind behind T-Mobile’s incredible “Uncarrier” initiative. This initiative has three stages.
Stage #1 was ditching the conventional 2-year contract . Stage #2 was their JUMP initiative, where they allowed customers to upgrade their smartphone every 6 months, instead of 2 years, WITHOUT paying the full retail price.
Stage three was unveiled last Wednesday. T-Mobile is now offering FREE international data roaming and text messaging in 100+ countries worldwide. For everyone who wants to travel the world, this is INCREDIBLE news. I remember a few years ago when my sister had to go to China for a conference on psychiatry and Eastern medicine. She was very angry that she wouldn’t be able to use her smartphone in any capacity because of the fees for international roaming fees (for calls AND data usage) and texting fees.
Steve Jobs was famous for his willingness to think outside the box and Legere is definitely doing a great job filling the void Jobs left.